Privacy Policy

This Privacy Policy explains how MacroKinetic Mediatech Limited ("MacroKinetic", "we", "us") collects, uses, and protects personal data when you visit macrokinetic.ai or contact us through this website. We are committed to handling your data lawfully and transparently in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who we are

MacroKinetic Mediatech Limited is a UK-based industrial AI company. For any privacy questions, or to exercise your data rights, contact us at hello@macrokinetic.ai.

What data we collect

We only collect the personal data you choose to provide, and limited technical data needed to operate the website securely:

• Contact form data: your name, email address, company name, and the contents of your message when you submit our contact form.
• Technical data: standard server and analytics information such as IP address, browser type, device type, and pages visited, used to keep the site secure and understand aggregate usage.

How we use your data

We use the personal data you provide to:

• respond to your enquiry and correspond with you about your operational requirements;
• provide information about our industrial AI solutions where you have requested it;
• maintain the security, performance, and integrity of our website.

Lawful basis for processing

We process contact enquiry data on the basis of our legitimate interests in responding to business enquiries and, where applicable, taking steps to enter into a contract at your request. We process limited technical and analytics data on the basis of our legitimate interest in operating a secure, functional website.

Contact form and email processing

When you submit the contact form, your message is delivered to us by email through a third-party transactional email provider. This provider processes your submission solely to deliver it to us and does not use it for its own marketing purposes. Your enquiry is stored in our business email systems so that we can respond and keep a record of our correspondence.

Analytics and cookies

We may use privacy-conscious website analytics to understand aggregate, anonymised usage of the site (for example, which pages are most visited). Where analytics or other non-essential cookies are used, we will seek your consent where required. You can control cookies through your browser settings. (Assumption: confirm with MacroKinetic which analytics platform is in use so this section can be made specific.)

Data sharing

We do not sell your personal data. We share it only with trusted service providers who help us operate the website and respond to enquiries (such as our email and hosting providers), and only to the extent necessary. We may disclose data where required by law.

Data retention

We keep enquiry correspondence for as long as necessary to handle your request and maintain our legitimate business records, after which it is deleted or anonymised.

International transfers

Some of our service providers may process data outside the UK. Where this happens, we take steps to ensure an appropriate level of protection consistent with UK data protection law.

Your rights

Under UK GDPR you have the right to access, correct, delete, or restrict processing of your personal data, and to object to processing based on legitimate interests. To exercise any of these rights, contact hello@macrokinetic.ai. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.

Changes to this policy

We may update this Privacy Policy from time to time. The "last updated" date above reflects the most recent revision.

Note: this policy is provided as a practical baseline and should be reviewed by a qualified legal adviser before being relied upon for full statutory compliance.